About the company


Members type

Rui An Guang Chang, Huai Hai Lu Dong Duan, Huangpu Qu, Shanghai Shi, China

Company size

Ksenia Sidorenko





Alliance member


UseDem is a denim upcycle project. We are the first industrial denim upcycling brand in China. UseDem aims to eliminate textile waste.

UseDem is a denim upcycle project. We upcycle jeans that are about to be thrown in the garbage , didt pass quality control on the factory of kept at enventory into wearable and useful products. The core idea is to use one pair of jeans to produce one backpack. This way, your beloved jeans will stay with you on your adventures as a backpack. UseDem project is not just about producing bags... This project was created in 2015, back when I was working as a Denim designer/buyer in Shanghai. We shipped about 20 thousand pairs of jeans each month just from China. It's unfathomable how fast consumers refurbish their wardrobe. Accessibility and low price make it so easy. But where do all those jeans come from? Where are they going to when we don't need them anymore? That was my turning point. I changed my mind to be a conscious designer and I transformed into an up-cyclist! We work with individuals and with corporates. Can be done custome made unique backpack and re can production waste from brand to create a new product for sale . if you see our tags in the stoe means product made by upcycling in a conseous way . All UseDem items are produced in cooperation with the Chinese retired and disabled community. We work primarily with an organization called Home Sweet Home who provides people in need with the support and training, necessary to become employable as well as provide them a job.

Company UseDem