A strategy
to overcome
resistance to
the ecological
transition
Despite the efforts undertaken since the Earth Summit in 1992 to protect the environment and fight against climate change, the situation has continued to worsen. It's clear that presenting environmental protection as difficult, expensive and sacrificial for the economy, mobility and comfort has not motivated many. It is therefore imperative to devise a new narrative and replace the one that has not worked in the past.
“It is imperative to devise a new narrative and replace the one that has not worked in the past. What we are calling for is no less than a revolution in the way we speak about climate action.”
Bertrand Piccard
President of the Solar Impulse Foundation
Dive into the Chapters
The Glossary
In communicating about climate action, we can significantly influence general perception and acceptance if we replace certain words, like: