Member - Nudgd

At Nudgd we are dedicated to make sustainable choices easy. We are building the world’s leading platform for hands on solutions that make sustainable choices easy and create measurable impact towards the Sustainable Development Goals.

Type Startup or self-employed
Founded 2019
Company Size 7
Member Type
Founders Katharina Paoli Brunat
Headquarters 413 01 Gothenburg, Sweden
Social network


Many people want to start traveling more climate friendly but have difficulty taking the first step. That's why we created the digital solution Smart Travel Habits - which provides a friendly and personal push on the way towards climate friendly travel habits. With smart and timely nudges, the platform helps create new behaviors and habits through targeted messages for each target group. Smart Travel Habits utilizes the cognitive fresh-start effect and uses the potential for behavioral change that arises at new beginnings. The platform provides, for example, newly relocated or newly hired people with individualized information based on their unique circumstances. A message is sent via SMS and contains a unique link with information and the recipient is nudged in several ways towards more climate friendly travel habits. Finally, the entire process is measured and analyzed so that you can easily evaluate your sustainability investment. Our results show that the nudge group on average is... twice as positive to switch to walking 76% more positive to switch to cycling 62% more positive to switch to electric, gas or hybrid car, carpooling or co-driving 56% of the nudge group gave 3 or more stars out of 5 when asked if the service was of benefit to them.
Headquarters 413 01 Gothenburg, Sweden

SDG’s of application

The Sustainable Development Goals are a call to action to end poverty, protect the planet and ensure peace and prosperity everywhere.
Clean water and sanitation
SDG 6 icon
Affordable and clean energy
SDG 7 icon
Industry, innovation and infrastructure
SDG 9 icon
SDG 11
Sustainable cities and communities
SDG 11 icon
SDG 12
Responsible consumption and production
SDG 12 icon

Efficient Solutions

Labelled Solutions from Nudgd

The Solar Impulse Efficient Solution label seeks to bridge the gap between ecology and economy, bringing together protection of the environment and financial viability to show that these solutions are not expensive fixes to problems, but rather opportunities for clean economic growth.

The information set out above, is solely for the purposes of information and the Solar Impulse Foundation does not provide any guarantee as to its authenticity, completeness or accuracy. To validate the Membership to the World Alliance for Efficient Solutions, the Solar Impulse Foundation only verifies that each entity is registered and has signed our principles and values stated in the following World Alliance for Efficient Solutions charter. For those Members who are also solution providers, this information does not constitute investment advice or a recommendation to buy into, transact or to enter into any agreement with any of the parties or persons mentioned above. Potential investors or interested parties are solely responsible for their investment or business decisions and for performing any due diligence required by the circumstances.