Member - Nudgd

At Nudgd we are dedicated to make sustainable choices easy. We are building the world’s leading platform for hands on solutions that make sustainable choices easy and create measurable impact towards the Sustainable Development Goals.

Type Startup or self-employed
Founder 2019
Company Size 7
Member Type
Founders Katharina Paoli Bruna
Headquarters 413 01 Gothenburg, Sweden
Social network


Many people want to start traveling more climate friendly but have difficulty taking the first step. That's why we created the digital solution Smart Travel Habits - which provides a friendly and personal push on the way towards climate friendly travel habits. With smart and timely nudges, the platform helps create new behaviors and habits through targeted messages for each target group. Smart Travel Habits utilizes the cognitive fresh-start effect and uses the potential for behavioral change that arises at new beginnings. The platform provides, for example, newly relocated or newly hired people with individualized information based on their unique circumstances. A message is sent via SMS and contains a unique link with information and the recipient is nudged in several ways towards more climate friendly travel habits. Finally, the entire process is measured and analyzed so that you can easily evaluate your sustainability investment. Our results show that the nudge group on average is... twice as positive to switch to walking 76% more positive to switch to cycling 62% more positive to switch to electric, gas or hybrid car, carpooling or co-driving 56% of the nudge group gave 3 or more stars out of 5 when asked if the service was of benefit to them.
Headquarters 413 01 Gothenburg, Sweden

SDG’s of application

The Sustainable Development Goals are a call to action to end poverty, protect the planet and ensure peace and prosperity everywhere.
Clean Water and
SDG 6 icon
Affordable and
Clean Energy
SDG 7 icon
Industry, Innovation
and Infrastructure
SDG 9 icon
SDG 11
Sustainable Cities
and Communities
SDG 11 icon
SDG 12
Responsible Consumption
and production
SDG 12 icon