Many people want to start traveling more climate friendly but have difficulty taking the first step. That's why we created the digital solution Smart Travel Habits - which provides a friendly and personal push on the way towards climate friendly travel habits. With smart and timely nudges, the platform helps create new behaviors and habits through targeted messages for each target group.
Smart Travel Habits utilizes the cognitive fresh-start effect and uses the potential for behavioral change that arises at new beginnings. The platform provides, for example, newly relocated or newly hired people with individualized information based on their unique circumstances.
A message is sent via SMS and contains a unique link with information and the recipient is nudged in several ways towards more climate friendly travel habits. Finally, the entire process is measured and analyzed so that you can easily evaluate your sustainability investment.
Our results show that the nudge group on average is...
twice as positive to switch to walking
76% more positive to switch to cycling
62% more positive to switch to electric, gas or hybrid car, carpooling or co-driving
56% of the nudge group gave 3 or more stars out of 5 when asked if the service was of benefit to them.