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Smart Nudges

Digital platform leveraging behavioral psychology to encourage sustainable behaviors among citizens, employees, etc.

June 2020
July 2025

Smart Nudges

Digital platform leveraging behavioral psychology to encourage sustainable behaviors among citizens, employees, etc.

  • World Alliance Member
  • Featured Solution
  • Labelled Solution
Label Date July 15, 2025
By Nudgd
From Sweden
Maturity stage TRL 9 / CRI 3-4 - Commercial Scale Up / Multiple commercial Applications

Smart Nudges is a digital solution using behavioral psychology to give a friendly and personalized nudge toward climate-friendly travel habits. The platform helps municipalities, public transport companies, event organizers, and workplaces that want to encourage people to start and implement more climate-friendly travel habits such as walking, taking the bike, using public transport, carpooling, or reducing consumption of water or energy. Smart Nudges sends a message to the user via SMS, email or similar containing a unique link to the platform, automatically personalized for the user, and the recipient is nudged in several ways towards more climate-friendly behaviors. Finally, the entire process is measured and analyzed so that the client can easily evaluate the sustainability investment.

The Environmental Benefits

  • Personalized Impact: The Smart Nudges platform uses a unique “nudge algorithm” to deliver personalized messages tailored to each user’s habits, encouraging them to make sustainable choices like biking instead of driving.
  • Measurable Results: Smart Nudges has been proven to reduce car use by 10-14% and increase recycling by up to 23%, creating real, measurable environmental benefits.
  • Ease of Use: The platform gathers all essential sustainability information—like bus schedules, bike paths, and EV chargers—in one place, making it effortless for users to choose climate-friendly options in their daily lives.
  • Reduced Car Usage: The Smart Nudges platform has been proven to reduce car commuting by 10-14%, significantly lowering CO2 emissions associated with daily travel.
  • Behavior Change Impact: 43% of platform users reported changing to more sustainable behaviors, such as biking, walking, or using public transportation, contributing to long-term environmental benefits like improved air quality and reduced GHG emissions
  • Enables Water Savings: By encouraging efficient water use behaviors through personalized nudges, the Smart Nudges platform helps households and workplaces reduce water consumption.

The Financial Benefits

  • Cost-Effectiveness: The cost of a Smart Nudges subscription is comparable to the average yearly budget Swedish workplaces or municipalities already allocate for traditional campaigns, but with the added benefit of proven, measurable behavior change.
  • Low Personnel Intensity: The platform is designed for automation and minimal management effort, requiring only a single point of contact for setup and oversight.

Target client profile

Activity Region

  • Headquarters
  • Activity

Company Profile

Nudgd

SaaS platform levering behavior science to encourage climate-friendly behaviors.

Headquarters 413 30 Gothenburg, Sweden
Type Startup or self-employed
View company profile Solution website

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The information set out above, is solely for the purposes of information and the Solar Impulse Foundation does not provide any guarantee as to its authenticity, completeness or accuracy. This information does not constitute investment advice or a recommendation to buy into, transact or to enter into any agreement with any of the parties or persons mentioned above. Potential investors or interested parties are solely responsible for their investment or business decisions and for performing any due diligence required by the circumstances. The innovator Nudgd has asserted ownership of the intellectual property rights for images, videos, and content showcased above, affirming full and unrestricted usage rights, and has provided explicit permission for the Solar Impulse Foundation to publish such information designated as "public" in the application form.