![](https://solarimpulse.com/files/teams/portrait/2022-08-25-130839/1661425719.jpg)
In his own words, "UX is all about making a product functional and useful. UI is making a product beautiful and interactive." João is a front-end developer who has joined Solar Impulse Foundation to bring expertise in web product interaction and design. He’s responsible for the overall experience users have on our website. João holds a Masters degree on Communication Multimedia from the University of Aveiro.