Member - Pick a Pier

Pick a Pier is a marina optimization platform, that helps streamline sea going activities for marinas and yacht owners.

Type Startup or self-employed
Founder 2017
Company Size 10
Member Type
Founders Idan Cohen, Asaf Cohen
Headquarters Arlozorov St 83, Tel Aviv-Yafo, Israel
Social network
Pick a Pier


Pick a Pier is a digital platform that enables marinas to optimize the management of their berthing supply while enabling sailors to order a berth online at the click of a button. Pick a Pier's system works to make marinas more attractive and accessible to boaters from around the world, driving new traffic to the marina and the surrounding city while raising the level of service and benefits for existing customers. Through optimization of existing supply, we can reduce the need to build new facilities, maximize marina revenue and promote tourism and economic growth in coastal cities.
Headquarters Arlozorov St 83, Tel Aviv-Yafo, Israel

SDG’s of application

The Sustainable Development Goals are a call to action to end poverty, protect the planet and ensure peace and prosperity everywhere.
Clean Water and
SDG 6 icon
Affordable and
Clean Energy
SDG 7 icon
Industry, Innovation
and Infrastructure
SDG 9 icon
SDG 11
Sustainable Cities
and Communities
SDG 11 icon
SDG 12
Responsible Consumption
and production
SDG 12 icon

Offers from Pick a Pier

Other products

Problem: Berthing supply shortages are the major challenge facing the recreational boating industry. Current management systems are outdated and inefficient. If boating is to compete with other leisure activities it must innovate: introduce technology into marina management; develop clusters that encourage inter-marina traffic; promote sustainable, environmentally friendly "blue-growth", and act as an economic anchor for surrounding businesses. Solution: Pick a Pier realizes that innovations proven in the airline and hospitality industries must revolutionise the recreational boating industry. By addressing optimisation, we can reduce the need to build new marinas, improve service to boaters, increase marina revenue and promote jobs in coastal regions in Europe and worldwide.

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Available inIsrael, Greece, France, Categories of applicationSustainable cities and communitiesSector of applicationUrban and inter-urban mobility, Communities infrastructures Status Tested implementation