Member - Le Rouge Francais

Founded in 2019 by Elodie Carpentier and Salem Ghezaili, LE ROUGE FRANCAIS was born from the desire to exceed the organic limits while embracing the standards of luxury desirability. LE ROUGE FRANÇAIS sublimates women thanks to pigments derived from dye plants with incredible biological properties. Vegan and certified organic, the products are made with pure formulas free of controversial ingredients, made in France, without compromising health. A new paradigm of natural cosmetics in line with the expectations of today's consumers where luxury becomes beautiful, elegant and organic. LE ROUGE FRANÇAIS is eligible for the COQ Vert community for its strong commitments and values in favor of the environment and the protection of the planet. Beyond the circular or sustainable economy, LE ROUGE FRANCAIS is the first French start-up to include regenerative economy in its business. Upstream, the sourcing of dye plants participates in the recreation of an agricultural sector with Organic or Biodiversified crops. French GreenTech and nominated "Eclaireuse du Coq Vert pour la lutte pour le Climat, by BPI France", the start-up has developed Biotechnology processes by fermentation and physical steps in order to extract coloring from dyeing plants and qualified formulation of end products. Our processes and formulas are patented and free of controversial, allergenic ingredients, titanium dioxide and mica. Our refillable and recyclable lipstick case is made of castor oil, in order to avoid plastic as much as possible, while offering a light, durable and elegant material. The vegetal coloring process developed by LE ROUGE FRANCAIS is a first in the beauty market and changes all the colouring industry. This breakthrough innovation is mastering from the field and plant farming until the end of the value chain and reviving an historic French know-how. Proof of concept and high dynamic growth are currently deployed by the start-up and aim to raise funds in order to consolidate the foundation for R&D research, IP, market internationalization in the cosmetic major first market and product launch expansion. LE ROUGE FRANÇAIS is bringing a worldwide revolution by proposing, for the very first time, a sustainable solution that respects biodiversity and the health of every woman.