Member - Colouree

Colouree exploits Big Data, Ai, and Location Analytics to rate city neighborhoods based on human-centered focus

Type Startup or self-employed
Founded 2015
Company Size 7
Member Type
Founders Nicola Pisani
Headquarters 16128 Genoa, Metropolitan City of Genoa, Italy
Social network


The way people ​live​, ​move and ​work are ​deeply different from the past, and shiftings in their expectations are radically​ affecting Cities and Real Estate markets, ​and​ ​changing the rules for​ citizens engagement​. The toughest challenge for Real Estate, ​the largest asset type globally, but also one of the last in tech adoption, is therefore to shift drastically from being an ‘​ offer’​ market to a ​‘customers-focused​’ market. To remain relevant Real Estate and Cities will need to give ​deep and customized access to how each location “performs” compared to those services, amenities, mobility, quality of environment, wellbeing and experiences that the ultimate users require​, when and where they require them, ​reducing the existing gap between offer and demand and creating a linkage between them ....but there are still no tools that do this effectively! Colouree Data ​and ​Location Intelligence​ can support Cities and RealEstate: ● revealing the hidden value in the built up space around us depending on each lifestyle and business need of the customers, ● enabling the matching between these needs and the right location; ● promoting the human-centered approach in planning and real estate development; ● creating a responsive and data-driven linkage between people expectations about health, safety and wellbeing in urban life (the demand side) and decision makers and stakeholders (the offer side). The need Current tool and business models are not optimized for these challenges, and Real Estate market needs disruptive services able to exploit the potential of Big Data and Location Analytics to anticipate future demand of space by clients, providing real time analysis and matching individuals needs with the right locations, and to help demand and offer side to interact in this human-centric perspective. Colouree is a data analytics and content-maps platform (at urban and neighborhood level) that can be used by real estate firms, public authorities and tenants. In 3 simple click, without having to be an expert, It offers an interactive access to spatial information and qualitative rating of urban built spaces, to better understand contexts and inform location and buying decisions both for investors and customers. With its basis lying in the integration of customer lifestyles and business needs it bridges the gap between offer and demand, ensuring increased involvement and satisfaction to both providers and users.
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Headquarters 16128 Genoa, Metropolitan City of Genoa, Italy

SDG’s of application

The Sustainable Development Goals are a call to action to end poverty, protect the planet and ensure peace and prosperity everywhere.
Clean water and sanitation
SDG 6 icon
Affordable and clean energy
SDG 7 icon
Industry, innovation and infrastructure
SDG 9 icon
SDG 11
Sustainable cities and communities
SDG 11 icon
SDG 12
Responsible consumption and production
SDG 12 icon

Efficient Solutions

Labelled Solutions from Colouree

The Solar Impulse Efficient Solution label seeks to bridge the gap between ecology and economy, bringing together protection of the environment and financial viability to show that these solutions are not expensive fixes to problems, but rather opportunities for clean economic growth.

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