About the company

Startup or self-employed

Members type

35530 Brécé, France

Company size

Anne-Laurence Villemonteil, Josselin Vogel





Alliance member


ViJi provides traceability solutions for all fashion actors to reveal the true story of a given fashion item.

The textile industry is starting a real period of change: - 49% of Millennials have left a brand because of a lack of ethics during the last twelve months. - For 50% of consumers, the lack of information is the main obstacle to buying a responsible fashion piece. - Brands are often helpless in the face of the complexity of their supply chain. This mutation creates new imperatives: - secure supply chains - Develop the customer / brand relationship - Initiate or confirm an eco-responsible positioning Faced with these imperatives, adapted tools are needed . Our vision is to help the brand to make their supply chain transparent from the origin of the raw materials up to distribution in order to give a reliable information with added value delivered to the consumers. How? By being a trusted third party, neutral, allowing brands to create a real leverage effect on their CSR initiatives: - structuration, - amplification, - Valuation into the consumer buying tunnel. Our System: Our web platform ViJiTrack collects, stores, secures and structures the CSR datas of brands and factories (up to 400 datas per product). A dashboard, ViJiControl helps brands and factories in taking their CSR decisions. 3 B to C tools allow the final consumer to have access to these information: - An app: ViJiApp. You Flash the barcode of a product to get the CSR info - A plug in on the brand’s websites: ViJiClic. You click on ViJi’ icon under the picture and get the CSR info - ViJi’s website: ViJiWeb. You have access to CSR info of the brands and the mapping of their suppliers. ViJi innovates in: - retrieving information directly from suppliers - proposing a system of geolocated photos to prove the good origin of the collected information - verifying the data by crossing information between all the actors in the chain (certification companies, inspection companies...) - securing these information - providing this information throughout the whole consumer’s purchasing act - analyzing consumer data to better understand their sensitivities to CSR issues



Offer ViJi

ViJi offers to fashion brands solutions to collect, secure and communicate CSR data from their supply chain.

ViJi is a fashiontech and digital start-up offering a unique experience in identifying and presenting the origin of fashion products, textiles and personal equipment for brands and their consumers. ViJi is positioned as the first neutral and independent third-party, offering to: * Consumers: transparency through reliable information on the origin of products and the social and environmental conditions of their production. * Brands: the opportunity to better manage and secure the critical elements of their supply chain, while providing a digital solution to enrich their CSR approach and communicating more effectively with their consumers. Thanks to this solution we propose to the brands to: * Conquer new customers by: - Reinforcing consumer’s trust - Improving the brand image - Facilitating the transformation rate in omni-channel retail. * Secure their Supply Chain by: - Reinforcing their traceability * Predict consumer behaviour by: - Analyzing the collected data By doing so, we propose an innovative way to facilitate eco-responsible consumption and restore the ability to choose for the consumer.

Available in

Tested implementation