Member - Searious Business

Searious Business is a social enterprise, delivering mind-shifting solutions for circular plastic use. 

Type Company
Founder 2016
Company Size 5
Member Type
Founders Willemijn Peeters
Headquarters 5616 BV Eindhoven, Netherlands
Social network
Searious Business


Searious Business provides mind-shifting solutions for major brands to create circular use of plastic. Through a combination of sustainability targets with a competitive advantage. We steer cross-value chain coalitions towards resource efficiency and financial return.

The global companies we work for, use plastics for packaging, furniture and consumer electronics. Together, we make the difference in the world of plastics.

Searious Business has developed an approach based on ReThink - ReDesign - ReBrand a company’s use of plastics.

It focuses on careful management of material flows through product design, reverse- logistics, business model innovation and cross-sector collaboration. Moving the plastic value chain in this direction means improving recycling, promoting reuse and redesigning products, while taking into account the whole lifecycle of products.

Headquarters 5616 BV Eindhoven, Netherlands

SDG’s of application

The Sustainable Development Goals are a call to action to end poverty, protect the planet and ensure peace and prosperity everywhere.
Clean Water and
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Affordable and
Clean Energy
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Industry, Innovation
and Infrastructure
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SDG 11
Sustainable Cities
and Communities
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SDG 12
Responsible Consumption
and production
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