Member - Mud Jeans

MUD Jeans is a denim brand that developed a circular business model, efficiently closing the textiles' resource loop.

Type Company
Founder 2012
Company Size 10
Member Type
Founders Bert van Son
Headquarters 1251 AV Laren, Netherlands
Social network
Mud Jeans


MUD Jeans produces jeans according to the principles of the circular economy. In 2013, the brand launched "Lease A Jeans", a scheme that enables customers to lease their jeans before returning them to the brand for recycling.
This initiative enables the brand to get back the raw materials, recycle the denim and introduce up to 40% recycled cotton in their new jeans. The company is a B-corporation, part of the CE100 Ellen MacArthur Foundation network and PETA certified.
Headquarters 1251 AV Laren, Netherlands

SDG’s of application

The Sustainable Development Goals are a call to action to end poverty, protect the planet and ensure peace and prosperity everywhere.
Clean Water and
SDG 6 icon
Affordable and
Clean Energy
SDG 7 icon
Industry, Innovation
and Infrastructure
SDG 9 icon
SDG 11
Sustainable Cities
and Communities
SDG 11 icon
SDG 12
Responsible Consumption
and production
SDG 12 icon

Offers from Mud Jeans

Other products

MUD Jeans are jeans made of up to 40% post-consumer recycled cotton. With its take-back scheme, the company recovers the jeans from consumers and recycles them. The post-consumer recycled cotton is then blended with virgin organic cotton to produce new MUD Jeans. Waste is avoided with reusable packaging and production techniques are pioneering sustainable practices. The company is currently developing the first pair of jeans made of 100% post-consumer waste.

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Available inWorldwideCategories of applicationResponsible consumption and productionSector of applicationCircular economy of solid wastes Status Implemented