About the company

Type
Company

Members type
innovator

Headquarters
1251 AV Laren, Netherlands

Company size
10

Founders
Bert van Son

Founded
2012

SDG's

  • Responsible consumption and production


Social

Website
mudjeans.eu

Alliance member

Mud Jeans


MUD Jeans is a denim brand that developed a circular business model, efficiently closing the textiles' resource loop.

MUD Jeans produces jeans according to the principles of the circular economy. In 2013, the brand launched "Lease A Jeans", a scheme that enables customers to lease their jeans before returning them to the brand for recycling.
This initiative enables the brand to get back the raw materials, recycle the denim and introduce up to 40% recycled cotton in their new jeans. The company is a B-corporation, part of the CE100 Ellen MacArthur Foundation network and PETA certified.

Company Mud Jeans
Offer

Circular Jeans

Offer Circular Jeans

Description
MUD Jeans is a denim brand that takes back your jeans after use to upcycle or recycle them into new MUD Jeans.

MUD Jeans are jeans made of up to 40% post-consumer recycled cotton. With its take-back scheme, the company recovers the jeans from consumers and recycles them. The post-consumer recycled cotton is then blended with virgin organic cotton to produce new MUD Jeans. Waste is avoided with reusable packaging and production techniques are pioneering sustainable practices. The company is currently developing the first pair of jeans made of 100% post-consumer waste.

Available in
Worldwide

Categories of application
Responsible consumption and production

Sector of application
Circular economy of solid wastes

Status
Implemented