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MUD Circular Jeans

Reclamation of old jeans at the end of life and upcycling into new clothes

September 2020
Gallery MUD Circular Jeans 1
Gallery MUD Circular Jeans 1


MUD Jeans recycles old jeans into new jeans. By producing circular denim, MUD Jeans wants to transform the fashion industry

MUD Jeans, is a circular denim brand that offers customers guilt-free means of consumption. Customers can lease or buy their jeans. This is done through a return agreement, which is signed upon receiving the new jeans and through a discount, which customers get upon returning an old pair. Once MUD Jeans receives these old jeans at their office they are either upcycled and sold as a Vintage or recycled into new pairs through mechanical recycling. Leasers pay a one-time membership fee that lasts for a lifetime. Up to three jeans can be leased at the same time with the subscription.

  • /
Label Date September 9, 2020
From Netherlands
Maturity stage Medium and large scale commercialization
Looking For Network, New clients, Visibility, Partners, Credibility,

The environmental benefits

  • Reduction of 92% water usage per pair of jeans compared to industry standard.
  • Emits 70% less GHGs than industry standard
  • 7,14 kg/CO2 eq per pair of jeans

The Financial benefits

  • 32% discount when returning leased Jeans
  • One time subscription fee of €29
  • Leasing at €7,5/month for 12 months

Activity Region

  • /
  • Headquarters
  • Activity

Company Profile

Mud Jeans

MUD Jeans is a denim brand that developed a circular business model, efficiently closing the textiles' resource loop.

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Headquarters 1251 AV Laren, Netherlands
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The information set out above, is solely for the purposes of information and the Solar Impulse Foundation does not provide any guarantee as to its authenticity, completeness or accuracy. This information does not constitute investment advice or a recommendation to buy into, transact or to enter into any agreement with any of the parties or persons mentioned above. Potential investors or interested parties are solely responsible for their investment or business decisions and for performing any due diligence required by the circumstances. The innovator Mud Jeans has asserted ownership of the intellectual property rights for images, videos, and content showcased above, affirming full and unrestricted usage rights, and has provided explicit permission for the Solar Impulse Foundation to publish such information designated as "public" in the application form.