Member - lelab4

We believe our approach can revolutionize the way clothing is designed, sold and produced around the world. We have developed and perfected a collaborative and eco-responsible platform for on-demand production of customised clothing in colours and patterns. Our 3D and AR mobile app allows the user to choose and customize their clothes by relying on collaborations with brands, designers, illustrators, photographers, 2D artists and seamstresses. The platform and processes supporting this application allow local, industrial or craft production, and the automation of all processes upstream until cutting, with assembly assistance, considerably reducing the costs of producing single or small quantity pieces. The choice of printing techniques used in each country on recycled or organic fabrics eliminates the need for water and waste. GOTS-certified inks are preferred and applied only on the used part of the fabric. A unique QR code printed on the garment ensures the traceability and transparency of the manufacturing process as well as information on the finished measurements of the garment to facilitate resale. Our process which automates all the tasks upstream allows the assembly by a single seamstress, locally, who will sign her work like the craftsmen in the past and the customer will also find his first name on the garment and all the information showing him his unique side. The goal is to recreate the intimate link between the customer and his garment and also to give meaning to the seamstress's job while having a diversity of style and reasonable cost.