Delicious hybrid meat products: only 50% meat - 100% meat experience. Healthy and climate-friendly without compromising
FoundersDr. Cornelia Habacher & Philipp Stangl
Headquarters1070 Vienne, Autriche
Rebel Meat develops delicious meat products that only need 50% meat for a 100% meat experience - that way our products are way more healthy and climate-friendly than conventional meat products. We use only natural and 100% organic ingredients and no additives whatsoever.
Our products attract meat-lovers who want to enjoy meat without feeling bad about the environment and without compromising for taste or eating highly processed meat replacement products. We are currently selling to selected top gastronomers and will soon be available in wholesale.
At Rebel Meat we're basically building a real, viable option for meat lovers, that have a hard time ordering a vegan meal but still would like to reduce their meat consumption for various reasons... It's the real deal - 100% meat experience with just 50% meat. The rest is all-natural, high-quality plant-based ingredients. The whole product is 100% organic and always sourced "regionally" and transparently. Real meat taste and 100% natural, organic ingredients set us apart from most meat replacement products.
We attract meat-lovers who want to enjoy meat w/o feeling bad about the environment & without compromising for taste or eating highly processed meat replacement products.
We are selling to selected top gastronomers directly and via wholesale; and we are also targeting the end-consumer directly in the retail channel. We have started in Austria last summer - our next steps are expansion to the DACH region as well as other products. For our second product, the Rebel Meat sausage we have recently launched a crowdfunding campaign.
Our long-term vision is to enable the market entrance of cultivated meat by developing delicious and affordable blended meat products. We will be able to leverage our brand and distribution, once those products will be available, to become the first brand in Europe to introduce cultivated meat to the mass market.