Member - NaturaYuva

The world is hungry for natural ingredients and the opportunity is enormous (USD 100bn+ by 2030 growing at 10%+ p.a.) but the value chain is broken. Indeed, conventional practices in the supply chain fundamentally jeopardize nature and the farming communities on which the entire market relies. Further, companies marketing natural products struggle to deliver on their promise to consumers owing to sourcing challenges with quality as the biggest paint point. We are the future of natural ingredients, fixing the market to the benefit of nature, farmers and our clients. To do so, we reduce the value chain to one element, NaturaYuva, in control of the process from seed to delivery. Specifically, we act as a central nod in a vertically integrated system to create a high quality, sustainable and traceable offer of natural ingredients. Our products are powders, extracts, oils and other derivatives from aromatic and medicinal plants. We practice agroforestry because it is the only way to deliver on quality and to build a resilient and efficient sourcing system. Consequently, we turn degraded land into biodiversity-rich forests. These agroforests exist thanks to our farmers. The support we provide allow them to reduce their exposure to climate and market risks while increasing their economic opportunities. In return, we benefit from their commitment and production. Their success is our success. By 2035, NaturaYuva will be a USD 1bn revenue company in a USD 100bn+ market. We will have rehabilitated 100 000 ha of degraded land and doubled income for 100 000 farmer families in low- and middle-income countries. We will be a thought leader setting the standard for quality, innovation and sustainability for tomorrow’s agriculture.