Member - dresslife, Inc.

Dresslife - The Personal Styling AI. Higher Conversions. Fewer Returns. Better Insights.

Type Startup or self-employed
Founded 2017
Company Size 11
Member Type
Founders Dr. Julian Hensolt
Headquarters San Francisco, CA 94127, USA
Social network
dresslife, Inc.


Dresslife's personal styling AI helps shoppers find clothing faster that they love and that fits, leading to higher conversions and less returns. Dresslife sorts products based on a recommendation score, reflecting the probability of a customer liking and keeping an item. Personalization is more effective in all segments other than apparel, due to shorter product lifecycles and the complexity of the human body. This leads to substantial annual losses in returns, from overstock and out-of-stock and resulting from insufficient personalization. Dresslife mitigates these losses and reaches similar metrics for fashion e-commerce, by addressing the segment-specific complexities. Beyond the tangible profit advantages, the technology ensures various sustainability benefits. Return rates in fashion e-commerce average between >30-50%. A major share of these returns is incinerated and not re-sold. It is challenging for fashion retailers to accurately allocate demand and prevent excess inventory in the fast-moving fashion segment. Further, 75% of the clothing people own is worn less than 4 times in life. Consumers dispose of unused clothing more quickly and 57% of discarded textiles end up in landfill. By providing an AI that helps customers decide what works for them, before they purchase a piece of clothing, and that enables fashion retailers to effectively predict what is relevant for their customers, Dresslife seeks to address these issues.
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Headquarters San Francisco, CA 94127, USA

SDG’s of application

The Sustainable Development Goals are a call to action to end poverty, protect the planet and ensure peace and prosperity everywhere.
Clean water and sanitation
SDG 6 icon
Affordable and clean energy
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Industry, innovation and infrastructure
SDG 9 icon
SDG 11
Sustainable cities and communities
SDG 11 icon
SDG 12
Responsible consumption and production
SDG 12 icon

Efficient Solutions

Labelled Solutions from dresslife, Inc.

The Solar Impulse Efficient Solution label seeks to bridge the gap between ecology and economy, bringing together protection of the environment and financial viability to show that these solutions are not expensive fixes to problems, but rather opportunities for clean economic growth.

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