MIWA - Smart Reusable Packaging - A complete business ecosystem for smart-powered reusable packaging which enables distribution and sale while minimising single-use packaging
Plastic waste from the food retail sector is a huge challenge, both for land and water pollution and for carbon emissions. MIWA technology aims to minimise waste from the single-use packaging of food, non-food and liquid products. MIWA is a smart reusable packaging, built as an integrated hardware and software solution. MIWA reusable packaging works in tandem with unique electronic dispensers placed in retail and the MIWA information system operating in the Cloud, with the connectivity allowing for near-real-time data flows. MIWA packaging and dispensing shelves are equipped with RFID chips and readers, offering substantial opportunities to all value chain stakeholders to enhance efficiency and product/consumer safety and outperform the effects of the current single-use dominant approach. Life Cycle Assessment study shows that MIWA can reduce the overall negative environmental footprint by up to 71%, material usage waste by up to 90% and carbon footprint by 46%. Within the first 5 years MIWA plans to prevent up to 20,000 tons of packaging waste while still reaching only a fraction of the EU market.
Networking PartnerEIB InstituteThe EIB Institute was set up within the EIB Group (European Investment Bank and European Investment Fund) to promote and support social, cultural, and academic initiatives with European stakeholders and the public at large. It is a key pillar of the EIB Group’s community and citizenship engagement.
A sustainable packaging service for e-commerce retailers costing 30% less, creating 78% less CO2, reducing landfill waste by 92%.
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