Smart Travel Habits

Gallery Smart Travel Habits 1
Gallery Smart Travel Habits 1
June 2020
By Nudgd
Headquarters 413 01 Gothenburg, Sweden

Smart Travel Habits - A digital solution using behavioural pychology to nudge users towards climate-friendly travel habits

The platform helps municipalities, public transport companies, event organizers and workplaces that want to encourage people to start and implement more climate friendly travel habits such as walking, taking the bike, use public transport, carpool or shift to EV:s.

Smart Travel Habits sends a message to the user via SMS or email, containing a unique link to the platform, automatically personalized for the user, and the recipient is nudged in several ways towards more climate friendly travel habits. Finally, the entire process is measured and analyzed so that anyone can easily evaluate their sustainability investment.

  • /

Key features

  • Users are twice as positive to switch to walking instead of taking the car, 76% more positive to switch to cycling and 62% more positive to switch to electric, gas or hybrid car, carpooling or co-driving


  • If a municipality can encourage as little as 1 000 people to take the bike or walk instead of the car 50% of the time, they would reduce CO2 emissions with 180 kg per day, saving €126 per day or almost €46 000 a year

Categories of Application

Company Profile

Maturity Stage

  • Medium and large scale commercialization
  • Small scale commercialization
  • Initial market commercialization
  • Prototype testing in the real world
  • Prototype testing 1:1 in the lab

Looking For

Activity Region

  • /



  • Headquarters
  • Activity

The information set out above, is solely for the purposes of information and the Solar Impulse Foundation does not provide any guarantee as to its authenticity, completeness or accuracy. This information does not constitute investment advice or a recommendation to buy into, transact or to enter into any agreement with any of the parties or persons mentioned above. Potential investors or interested parties are solely responsible for their investment or business decisions and for performing any due diligence required by the circumstances.