Maternity & Baby clothing Rental

Gallery Maternity & Baby clothing Rental 1
Gallery Maternity & Baby clothing Rental 1
January 2021
Headquarters 1670 Esmonts, Switzerland

Maternity & Baby clothing Rental - Baby/maternity clothing rental: an eco-responsible, economical, convenient and circular way of consumption

Today, we face a major environmental challenge: according to the WEF the textile industry is currently the second most polluting industry after oil. Demand for clothing is expected to grow from 62 million tons in 2015 to 102 million tons in 2030.

The solution relies on renting one sized set of second hand or unsold maternity and baby clothes. The pieces are carefully selected according to the customers' preferences, who then receive a box at home, use the clothes and return them free of charge. Every time you rent Bibou'tic second-hand clothes, you save water, electricity and greenhouse gas emissions generated by the production of additional new clothing. Thanks to their innovative business model, this solution makes it possible to extend the lifespan of a garment to several mothers-to-be and babies, all for half the price compared to buying new clothes.

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Key features

  • When you rent a second hand/unsold T-shirt or pair of jeans, you save the equivalent of 70 showers (T-shirt) and about 285 showers, which represents 7,000 to 10,000 litres of water (pair of jeans) used to produce new ones
  • The rental of a second hand jean avoids the production of 15 kg of CO2 equivalent compared to the conventional solution


  • Helps to reduce by 50% the cost related to the purchase of maternity & baby clothes

Company Profile

Maturity Stage

  • Medium and large scale commercialization
  • Small scale commercialization
  • Initial market commercialization
  • Prototype testing in the real world
  • Prototype testing 1:1 in the lab

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Activity Region

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