Member - Nudgd

Nudgd offers a SaaS Platform using behavioral science to establish climate-friendly habits such as switching from cars to active mobility and public transportation. The platform helps sustainability managers automate behavior change among citizens, residents, or employees within various sustainability challenges - energy, mobility, waste, litter, water, food, and health. Smart Nudges uses smart, personalized nudges, encouraging new behaviors and habits using behavioral science to create long-term measurable behavioral change. The unique value lies in the "nudge algorithm" that provide personalized nudges towards the desired behavior, delivered at the right time, with the right framing, and in the right channel to optimize the behavioral change potential for the individual. Smart Nudges stands out as a pure behavior change platform. While other platforms target end-users that are already climate aware, eg. MaaS platforms facilitating the travel experience, Smart Nudges focus on users that do not have the desired behavior yet, eg. car users that have the potential to go by bike or public transportation. KPIs - 74 % of the users reported that the platform contributed to their choice of mode of transport. - 49 % of the users reported that the platform made them change, or plan to change, to a more sustainable mode of transport - A Swedish region reduced car travel among the employees by 14 % Nudgd - Sustainable Choices Made Easy.