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A dynamic pricing engine to reduce food waste in retail

May 2021
  • /

Wasteless by Wasteless implemented by Edeka in Hamburg (Germany) in 2021

Since autumn 2021, food waste was reduced by 40% and margins increased by 11%.


A dynamic pricing engine to reduce food waste in retail

  • World Alliance Member
  • Featured Solution
  • Labelled Solution
Label Date May 12, 2021
From Israel
Maturity stage TRL 9 / CRI 5-6 - Market competition driving widespread deployment &/"Bankable" grade asset class

Wasteless is a turnkey food waste Solution which optimises food price markdowns based on expiry dates. Wasteless is a proprietary dynamic pricing algorithm for products with a limited expiration date, allowing retailers to deploy AI to mark off prices. With Wasteless, supermarkets sell more, waste less and consumers get to choose how much they want to pay for a product based on its expiration date. Wasteless recaptures lost revenue, reduces labour related to shelf management and minimises grocery retail’s food waste carbon footprint. This creates new marketing and revenue opportunities for food retailers. In retail Wasteless’ machine-learning technology is a proven Solution that eradicates food waste, showing a substantial percentage point margin increase on the categories we work on.

The Environmental Benefits

  • Can prevent at least half of food waste in retail
  • Can create actionable awareness of consumers to prevent food waste at home

The Financial Benefits

  • Turns food waste - a financial cost - into a profit
  • Offer lower prices for fresh food to consumers
  • Enable a smarter supply chain, powering fair pricing to producers

Target client profile


Activity Region

  • Headquarters
  • Activity

Company Profile


Wasteless reduces Food Retail’s food waste, increasing a grocer’s bottom line optimizing markdowns based on expiry dates

Headquarters חניון בית האצ''ל/הורדה 2, Tel Aviv-Yafo, Israel
Type Startup or self-employed
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Networking Partner

Plug and Play China

Plug and Play, the world’s earliest and largest technology venture accelerator, focuses on developing a globalized innovative ecosystem. PNP China has invested and incubated over 300 Chinese startups.

Solutions Associated 5
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Solutions Associated 11
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The information set out above, is solely for the purposes of information and the Solar Impulse Foundation does not provide any guarantee as to its authenticity, completeness or accuracy. This information does not constitute investment advice or a recommendation to buy into, transact or to enter into any agreement with any of the parties or persons mentioned above. Potential investors or interested parties are solely responsible for their investment or business decisions and for performing any due diligence required by the circumstances. The innovator Wasteless has asserted ownership of the intellectual property rights for images, videos, and content showcased above, affirming full and unrestricted usage rights, and has provided explicit permission for the Solar Impulse Foundation to publish such information designated as "public" in the application form.