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Too Good To Go

Business to consumer platform aiming to fight food waste

August 2020
Gallery Too Good To Go 1
Gallery Too Good To Go 1


Through its app, Too Good To Go connects its users with delicious unsold food from a variety of shops and restaurants all over Europe.

For a myriad of reasons, it’s near-impossible for food businesses to know how much surplus they will have at the end of the day, and which items they will be. All the while the issue of food waste is a great challenge in solving the climate crisis. Too Good To Go's innovative and scalable smartphone app acts as a marketplace for this surplus food and connects food suppliers with consumers willing to purchase the food in advance and collect at a specified time. This can range from bakeries that need to bake fresh every day to supermarkets that have groceries that weren’t sold and restaurants that didn’t sell all the food they had catered for that day. Since launching the app in 2016, more than 37.5M meals have been saved, representing up to 77,000 tons of CO2.

  • /
Label Date August 5, 2020
From Denmark
Maturity stage Medium and large scale commercialization
Looking For Network; New clients; Visibility; Partnership opportunities

Implementation Stories

Too Good To Go by Too Good To Go
Implemented by City of Copenhagen in Copenhagen (Denmark) in 2016

Citizens from 17 different countries are willing to buy food at a reduced price by contributing to lower food waste. Since 2016, 152,746 food providers have joined the Too Good To Go community and more than 56 million people have saved food with the application. In total, it is more than 135 millions meals that were saved with a record-breaking of 52 millions in 2021.


52 million meals saved = 130,000 tons of co2 avoided in 2021

Too Good To Go by Too Good To Go
Implemented by Okay in Halle (Belgium) in 2024

Thanks to this partnership with Too Good To Go, the 163 Okay stores in Belgium will now contribute to collective efforts aimed at reducing food waste and its environmental impact.


Okay costumers and 2,5 million Too Good To Go users will now be empowered to save Surprise Bags filled with fresh surplus food at a reduced price.


The environmental benefits

  • From the moment the first meal was saved through the app, 77,000 tons of CO2e emissions have been saved

The Financial benefits

  • Offers an alternative B2C marketplace for food, allowing for additional revenue and reaching new customers instead of paying for the removal of the food.
  • Can help to recover between 30-40% or the retail value of final products which would have been declared as lost

Activity Region

  • /
  • Headquarters
  • Activity

Company Profile

Too Good To Go

Too Good To Go fights food waste by connecting customers with suppliers that have unsold, surplus food.

View company profile
Headquarters 2100 København Ø, Denmark
Contact the Solution Provider Add to Favorites

The information set out above, is solely for the purposes of information and the Solar Impulse Foundation does not provide any guarantee as to its authenticity, completeness or accuracy. This information does not constitute investment advice or a recommendation to buy into, transact or to enter into any agreement with any of the parties or persons mentioned above. Potential investors or interested parties are solely responsible for their investment or business decisions and for performing any due diligence required by the circumstances. The innovator Too Good To Go has asserted ownership of the intellectual property rights for images, videos, and content showcased above, affirming full and unrestricted usage rights, and has provided explicit permission for the Solar Impulse Foundation to publish such information designated as "public" in the application form.