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Sign upJanuary 1, 2021
Edeka
Hamburg
Edeka, Germany’s leading supermarket chain, adopted Wasteless’ Solution in 2021 to sell more food that is already on the shelf, but nearing its expiration date. Using the AI engine to find the exact right discount at the exact right time, the self learning system helped the retailer optimize the entire supply chain, while rewarding consumers for their sustainable purchasing decisions. The Solution also recaptures lost revenue, reduces labor related to shelf management, and creates new marketing and revenue opportunities.
Since autumn 2021, significant progress has been made, with food waste reduced by 40% and profit margins increased by 11%. This demonstrates a successful combination of improved operational efficiency and sustainable practices, contributing to both environmental benefits and stronger financial performance.
Wasteless is a turnkey food waste Solution which optimises food price markdowns based on expiry dates. Wasteless is a proprietary dynamic pricing algorithm for products with a limited expiration date, allowing retailers to deploy AI to mark off prices. With Wasteless, supermarkets sell more, waste less and consumers get to choose how much they want to pay for a product based on its expiration date. Wasteless recaptures lost revenue, reduces labour related to shelf management and minimises grocery retail’s food waste carbon footprint. This creates new marketing and revenue opportunities for food retailers. In retail Wasteless’ machine-learning technology is a proven Solution that eradicates food waste, showing a substantial percentage point margin increase on the categories we work on.
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