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Sign upFebruary 1, 2024
Okay
Halle
Too Good To Go and Okay have launched a collaboration in Halle, Belgium to reduce food waste in all 163 Okay stores across the country. Too Good To Go connects businesses with consumers to sell surplus food at discounted prices. This partnership is a significant step for Okay's sustainability goals, aiming to redirect surplus food from landfills to consumers, thus reducing environmental harm. The initiative promotes community engagement, environmental awareness, and provides affordable food to consumers. It enhances Okay's operational efficiency and showcases the positive impact of cleantech solutions in sustainable business practices.
Okay customers, along with 2.5 million Too Good To Go users, will now have the opportunity to take action against food waste by saving Surprise Bags filled with fresh surplus food at significantly reduced prices.
For a myriad of reasons, it’s near-impossible for food businesses to know how much surplus they will have at the end of the day, and which items they will be. All the while the issue of food waste is a great challenge in solving the climate crisis. Too Good To Go's innovative and scalable smartphone app acts as a marketplace for this surplus food and connects food suppliers with consumers willing to purchase the food in advance and collect at a specified time. This can range from bakeries that need to bake fresh every day to supermarkets that have groceries that weren’t sold and restaurants that didn’t sell all the food they had catered for that day. Since launching the app in 2016, more than 37.5M meals have been saved, representing up to 77,000 tons of CO2.
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