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Sign upApril 13, 2021
City of Gothenburg
Gothenburg
Gothenburg, Sweden, has adopted the Smart Nudges Mobility cleantech solution to promote sustainable transportation. This digital service aids municipalities, public transport companies, event organizers, and workplaces in encouraging climate-friendly travel behaviors. As Gothenburg expands, this initiative addresses the need to reduce carbon emissions and manage environmental impacts. Smart Nudges Mobility offers tools to motivate residents to choose greener travel options like public transport, cycling, and walking. Benefits include reduced congestion, improved air quality, and better public health. This move enhances Gothenburg’s transportation sustainability and sets an example for other cities.
This initiative will empower residents and companies to reflect on their transport habits, encouraging a shift toward more sustainable travel choices. By incentivizing greener options such as public transportation, cycling, and walking, Gothenburg is fostering a more environmentally conscious community while laying the groundwork for a sustainable public transportation model.
Smart Nudges is a digital solution using behavioral psychology to give a friendly and personalized nudge toward climate-friendly travel habits. The platform helps municipalities, public transport companies, event organizers, and workplaces that want to encourage people to start and implement more climate-friendly travel habits such as walking, taking the bike, using public transport, carpooling, or reducing consumption of water or energy. Smart Nudges sends a message to the user via SMS, email or similar containing a unique link to the platform, automatically personalized for the user, and the recipient is nudged in several ways towards more climate-friendly behaviors. Finally, the entire process is measured and analyzed so that the client can easily evaluate the sustainability investment.
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