Gallery Treedom 1
Gallery Treedom 1
June 2021
By Treedom
Headquarters 50137 Florence, Metropolitan City of Florence, Italy

Treedom - A website enabling users to plant trees with a click, follow it online while providing environmental and social benefits

Deforestation is clearing Earth's forests on a massive scale, resulting in damage to the quality of the land. Consequences are the loss of habitat, desertification, soil deterioration; more massive amounts of greenhouse gases entering the atmosphere and not reabsorbed; displacement of local communities and their traditional way of life and income sources. In the last decades, we have witnessed how environmental deterioration has had effects on the natural world and social well-being. Treedom decided to take concrete action by focusing on the deforestation and mismanagement of forest systems in rural communities. Treedom tackle as well the lack of funding opportunities preventing small farmers to engage in agroforestry activities, the loss of biodiversity and the information bias that discourages donors from financing initiatives managed by rural communities. Treedom is an innovative web platform that allows its users to plant a tree at a distance and track it online providing economic and social benefit for rural communities while creating an engaging and viable CSR tool. Since its founding in 2010, Treedom has introduced innovation and transparency within an industry still tied to the old charity concept, succeeding in transforming good action into a modern communication and engagement tool. Treedom is an innovative, transparent and versatile engaging solution.

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Key features

  • Treedom can be used by: 1) consumers to support rural communities or environmental causes 2) Companies to communicate their environmental commitment, engage stakeholders 3) Public bodies to involve citizens in fundraising and monitoring of urban greenery
  • The project developer is given a GPS device, with Treedom software and the device is used to take pictures and geolocate the trees
  • Treedom has developed a software that can calculate the CO2 storage capability of single trees in different environments, starting from input on the tree species, the host country, the temperature and rainfall index
  • Since its birth Treedom has planted over 1.2 million trees that will benefit over 70,000 farmers


  • SROI analysis of the Kisii project (Kenya) has estimated the social value of each tree at 25$
  • Provides an all-in-one CSR activity, tackling environmental protection and social-economic development, with high level of engagement and transparency
  • Farmers in developing countries can plant fruit trees, guaranteeing food security, and extra income

Maturity Stage

  • Medium and large scale commercialization
  • Small scale commercialization
  • Initial market commercialization
  • Prototype testing in the real world
  • Prototype testing 1:1 in the lab

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