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Revolutionizing Haircare: L'Oréal and Gjosa's Water-Saving Innovation

Implementation Date

January 11, 2021

By

L'Oréal

City

Clichy

story image

Description

L'Oréal has partnered with the Swiss start-up Gjosa to create the L'Oréal Professional Water Saver showerhead. Leveraging Gjosa's technology, hair care products are now infused directly into the micronized water stream. This unique combination provides a personalized and innovative experience while enabling substantial water and energy savings during shampoo rinsing. Unveiled at CES 2021, the L'Oréal Water Saver system revolutionizes the hair-washing experience by integrating advanced water-optimization technology with specially crafted haircare products from L’Oréal Professionnel and Kérastase, seamlessly infused into the water stream.

Impact & Result

With high water velocity and an 80% reduction in water usage compared to traditional hair washing, the L’Oréal Water Saver showerhead uses just two liters per minute—down from the standard household rate of eight liters—while maintaining consistent pressure.

Solution Spotlight

The solution has two areas of application: daily showering and salon hair washing. Each of these may use a specific derivative of the Gjosa technology. Jet-Fusion provides a unique showering experience with water droplets being 10 times smaller than standards showers. Other features include its high water flow velocity and its optimal rinsing and wettability. The water and energy used with Jet-Fusion is 25% less than with standard showers. For hairwashing application, In-Flow (the second derivative of the Gjosa technology) harmoniously mixes water and shampoo together. When in use, In-Flow uses only 2L per minute compared to industry standard of 10 liters per minute. It shares features with Jet-Fusion such as the smaller water droplets and high water flow velocity.

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