Dresslife Personal Styling AI - A personal styling ai for faster online shopping, higher conversions and less returns
Every year, the fashion industry faces greater than $35B annual losses in returns, over $60B resulting from insufficient personalization and more than $50B from overstock and out-of-stock in fashion e-commerce in Europe and the USA. Dresslife mitigates these losses with its Personal Styling Artificial Intelligence (AI) that helps shoppers find clothing they like and that fits in a faster and more conveniently way, leading to higher conversions and less returns for fashion retailers. Dresslife sorts products based on a recommendation score, reflecting the probability of a customer liking and keeping an item. Personalization is 6x more effective in all segments other than apparel, due to shorter product lifecycles and the complexity of the human body. Dresslife mitigates losses and achieves similar metrics for fashion e-commerce, by addressing the segment-specific complexities. Global marketplaces, such as Amazon or Alibaba, already reach a revenue uplift of 35% through personalization. Dresslife allows fashion retailers to maintain competitiveness and avoid losing market shares to the larger platforms.
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