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Straight From the Farm

An innovative platform delivering fresh food from the farm to the table

March 2021
Gallery Straight From the Farm  1
Gallery Straight From the Farm  1


The Solution intends to be the lighthouse of the food industry by disrupting the conventional food supply chain, help small farmers thrive, help consumers eat delicious, healthy and affordable food, and lead the green transition. There are a number of benefits driven through Fresh.Land’s approach: Farmers earn a larger cut on their products. Customers get healthier, pesticide free, fresh food at a competitive price. Products total CO2e emissions are lowered significantly for some by more than 46% and food waste is diminished (Climaidar, 2021). Fresh.Land’s platform shortens the food supply chain by cutting 3-5 middlemen - farmers’ trees and fields become natural “warehouses” as they harvest fresh for every shipment. Food is purchased and consumed within days instead of months, protecting food integrity, minimising waste and cutting CO2 emissions. With fewer middlemen, farmers capture more value and consumers get fresh, sustainable and chemical-free products, at competitive prices

  • /
Label Date March 22, 2021
From Denmark
Maturity stage Small scale commercialization
Looking For Network, New clients, Visibility, Funding, Partners, Credibility

The environmental benefits

  • For a product like the avocado, saves over 46% of CO2e emissions, compared to the mainstream alternative
  • Looking solely at avocados sold in Denmark, saved 161.000 kg of CO2e in 2020
  • Potential to save over 780.000 kg. of CO2e in 2021, in sold avocados alone
  • Food waste through Fresh.Land supply chain is less than 1%
  • Fresh.Land lowers CO2 emissions from cold storage by 88%

The Financial benefits

  • With no middlemen, farmers receive 20-50% better prices and have better payment terms
  • Competitiveness: Comparing 13 different products with three providers in Denmark, Fresh.Land is the 2nd cheapest option

Activity Region

  • /


Sweden, Denmark,

  • Headquarters
  • Activity

Company Profile


Lead the green transition by connecting producers and consumers directly

View company profile Solution website
Headquarters 2100 København Ø, Denmark

Networking Partner

Cleantech Scandinavia

Network of industrial companies, investors, real estate companies and cities; connecting to 1 400+ clean technology companies from the Nordics and Baltics.

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Solutions Associated 17

Cleantech Group

The Cleantech Group is a company that supports the development and marketability of clean technologies. The Cleantech Group provides members of its Cleantech network access to capital, investors, research and promotional opportunities. The group also provides advisory services for large corporations and governments. Founded in 2002, the Cleantech Group owns the term "cleantech" as a registered trademark.

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Solutions Associated 49
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The information set out above, is solely for the purposes of information and the Solar Impulse Foundation does not provide any guarantee as to its authenticity, completeness or accuracy. This information does not constitute investment advice or a recommendation to buy into, transact or to enter into any agreement with any of the parties or persons mentioned above. Potential investors or interested parties are solely responsible for their investment or business decisions and for performing any due diligence required by the circumstances. The innovator Fresh.Land has asserted ownership of the intellectual property rights for images, videos, and content showcased above, affirming full and unrestricted usage rights, and has provided explicit permission for the Solar Impulse Foundation to publish such information designated as "public" in the application form.