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Mimica
Temperature-sensitive labels and caps indicating food’s true freshness
01.
Identification
Mimica’s first patented product, Mimica Touch is a responsive label or bottle cap that turns bumpy when food or drink spoils, based on actual temperature conditions. Using Mimica Touch enables the user to understand the true longevity of food freshness so one can consume it for longer, safely. Mimica Touch is a food freshness indicator that works in real-time, matching food spoilage, resulting in an accurate indication. The tactile interface allows access for visually impaired people and has been designed to be compatible with the principles of the circular economy. Mimica Touch can be attached to packages of any sizes and thanks to its low cost (∼1¢ per unit), it can be deployed across the entire supply chain. Mimica Touch significantly reduces the carbon footprint of food waste while increasing profitability and savings for producers, retailers and consumers.
Sector
Application
Target client profile
Tags
Label Date
July 8, 2020
By
Mimica
From
United Kingdom
Maturity stage
Prototype testing 1:1 in the lab
Looking For
Network, New clients, Visibility, Funding, Partners, Credibility
- Video
- /
- Images
02.
The environmental benefits
- •Using Mimica Touch instead of out-dated expiry dating systems could reduce retail food waste by 50% and home waste by 60%
- •Mimica is expected to save up to 30 million tonnes of food from landfill per year in European households alone (first targeted group: groups: juice, milk and meat)
- •Could save an estimated 125.95 million tonnes of CO2 emissions
03.
The Financial benefits
- •By implementing Mimica Touch there will be an increase of sales by 10%, cuts in retail waste of 50% and cuts in home waste of 63%
04.
Activity Region
- Headquarters
- Activity
05.
Company Profile
Mimica
Mimica makes accessible, affordable freshness indicators to cut food waste.
View company profile
Headquarters
London EC2A 4DP, UK
06.
Related Topics
07.
Complementary solutions
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The information set out above, is solely for the purposes of information and the Solar Impulse Foundation does not provide any guarantee as to its authenticity, completeness or accuracy. This information does not constitute investment advice or a recommendation to buy into, transact or to enter into any agreement with any of the parties or persons mentioned above. Potential investors or interested parties are solely responsible for their investment or business decisions and for performing any due diligence required by the circumstances.