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A collaborative platform to exchange road freight pallets

February 2020
Gallery MagicPallet 1
Gallery MagicPallet 1


MagicPallet puts an end to back and forth transportation of pallets.

MagicPallet is an efficient tool for road freight transport companies, manufacturers and distribution companies. The European pallet (or Euro Pallet) is a returnable packaging. Road freight transport companies across Europe have to return Euro pallets to shippers after delivery. In order to do so, road freight transport companies travel long distance to collect and bring empty pallets back to their owners: the shippers. Therefore, MagicPallet wants to put an end to the costly inefficient relocation system for pallets from one site to another and to its negative environmental impact by allowing its clients (road freight transport companies, manufacturers and distribution companies) to exchange pallets via a collaborative online platform. A company has pallets stocks where another company has to return pallets, and vice versa: they can now swap. Thus, MagicPallet converts real kilometres into a few mouse clicks or phone calls to organise pallets exchanges. MagicPallet also promotes circular economy by encouraging the use and re-use of a standardized and reparable pallet: the European pallet (versus single-use pallets or plastic pallets). By reducing kilometres, MagicPallet reduces CO2 emissions. By promoting the use and re-use of the Euro-pallets, MagicPallet promotes circular economy and indirectly combats deforestation.

Label Date February 13, 2020
From France
Maturity stage Initial market commercialization
Looking For Clients

Implementation Stories

MagicPallet by MagicPallet
Implemented by STG in Rennes (France) in 2022

In 2022, the carrier STG is using MagicPallet on one of its regular Rennes - Cavaillon routes. It exchanges pallets delivered to Cavaillon on behalf of its loader customer in Rennes, and in return recovers pallets in Rennes, where it must return the pallets. By ensuring that pallets are returned to the loader customer on time, the carrier eliminates the risk of penalties or blocked invoices. He also improves his margins by allocating the return trip of his trucks to the transport of goods, which is more profitable than the transport of empty packaging. Finally, the carrier relieves the operational burden on his teams, who will no longer have to integrate pallet returns into their route planning.


This avoids the 980 km empty return journey. The carrier makes 40 exchanges over the year, saving 39,200 km, €47,040 in transport costs and 33 tonnes of CO2.


The environmental benefits

  • Can discharge 5 millions tons of CO2 emitted in the atmosphere in Europe

The Financial benefits

  • A return on investment from the first 175 km avoided

Activity Region

  • /
  • Headquarters
  • Activity

Company Profile


The world's first relocation platform for Euro pallets through exchange.

View company profile
Headquarters 34000 Montpellier, France
Contact the Solution Provider Add to Favorites

The information set out above, is solely for the purposes of information and the Solar Impulse Foundation does not provide any guarantee as to its authenticity, completeness or accuracy. This information does not constitute investment advice or a recommendation to buy into, transact or to enter into any agreement with any of the parties or persons mentioned above. Potential investors or interested parties are solely responsible for their investment or business decisions and for performing any due diligence required by the circumstances. The innovator MagicPallet has asserted ownership of the intellectual property rights for images, videos, and content showcased above, affirming full and unrestricted usage rights, and has provided explicit permission for the Solar Impulse Foundation to publish such information designated as "public" in the application form.