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Sustainable packaging for cosmetics

Implementation Date

October 1, 2025

By

K-Brown

City

Seoul

story image

Description

K-Brown, a premium French-Korean skincare brand, has adopted the BOTTLESS Airless Pak system for its facial serum line. The brand selected Airless Pak not only for its sustainability performance but also for its advanced functionality. The refillable airless system ensures full product evacuation, allowing customers to use every drop of the high-value serum without exposure to air or contaminants. The hygienic dispensing mechanism is particularly critical for active cosmetic ingredients prone to oxidation. By replacing conventional rigid bottles with lightweight, mono-material refill pouches and a reusable airless pump, K-Brown significantly reduced its plastic usage and packaging carbon footprint while elevating the consumer experience.

Impact & Result

K-Brown reduced packaging CO₂e emissions by ~88%, saving over 35 tons of CO₂e and 900 kg of plastic annually. By using reusable pumps and refill pouches, logistics costs fell by 50% and packaging costs by 25%. ROI was achieved in under 6 months, while enhancing compliance and consumer satisfaction.

With BOTTLESS, we were able to deliver both sustainability and safety — something our customers value deeply.

Melissa Alfer, CEO of K-Brown

Solution Spotlight

A new type of sustainable packaging designed to drastically reduce plastic waste in everyday liquid products like cosmetics, personal care, and food. Instead of traditional plastic bottles, we use a lightweight, flexible refill pouch combined with a reusable airless dispenser. This allows consumers to reuse the same high-quality dispenser over 20 times while only replacing the minimal pouch inside. The dispenser uses airless technology to preserve product quality and ensure zero waste — every last drop is used. Easy to refill, hygienic, and user-friendly, the solution offers a smarter, more sustainable alternative for both brands and consumers.

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