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Sign upJuly 13, 2022
Balzac Paris
Paris
In Paris, France, the renowned fashion brand Balzac Paris has adopted the innovative cleantech solution Hipli to enhance their sustainability efforts. Hipli, a parcel designed to be reused up to 100 times, is now an eco-friendly option available to customers on Balzac Paris' site. Upon receiving their purchases, customers can easily follow the clear folding instructions on the back of the package and return it via free mail. Hipli parcels, being light and transformable into a mail format, significantly reduce the environmental impact of postal returns; for instance, a postal journey between Tours and Le Havre emits only 20 g of CO2, comparable to the average impact of sending an email. The implementation of Hipli addresses several key challenges in the fashion industry, notably the immense waste generated by single-use cardboard parcels. Even with 100% recycled content, traditional cardboard parcels cannot match the lower environmental footprint of Hipli.
This initiative reduces Balzac Paris' carbon footprint by 83% for large parcels and aligns with global sustainability goals. It also involves customers in reducing waste. This move sets an example for other fashion brands, enhancing environmental responsibility and contributing to a greener planet.
With almost 15 billion single-use packaging sent in the world in 2018 and 10% annual growth, e-commerce shipments are generating 4 million tonnes of waste per year. And after Asia closed its doors to the waste from Europe, including cardboard, European recycling centers are saturated. Paper mills factories are now prioritising corporate waste, which is less mixed and less contaminated with other waste than household waste. Other types of cardboard waste are often incinerated or buried. Hipli is acting to minimize the environmental impact of the e-commerce packaging by helping brands to offer a great customer experience without generating waste while reducing significantly the environmental footprint of e-commerce shipments. A packaging as a service for e-commerce: mailers that can be reused 100 times and a logistics to ensure that they are really returned and reused.
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