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Sign upOctober 18, 2024
Coca-Cola
Pachuca
Solfium and Grupo Rica launched a joint solar initiative to transform energy use in Mexican "misceláneas" (small neighborhood stores). Many of these shops face unsustainable electricity costs—often higher than rent—mainly due to refrigeration. The solution came with a message about solar energy that, through the guidance of Grupo Rica's Centurión program—Coca-Cola and Solfium—dispelled initial doubts and revealed the immense benefits of solar panels, making the investment accessible thanks to the program. The use case solves this by offering a full-service solar energy package, flexible financing (3–5 years), and a mobile app for quoting, installation, and savings monitoring. Solfium’s turnkey solution includes solar panels, inverters, CFE interconnection, and support services. Grupo Rica leveraged its retail network and B2B platform “Maggy” to reach over 60 early adopters since Nov 2023. The initiative aligns with social impact and sustainability goals by making solar accessible to underserved microbusinesses, improving economic resilience and reducing CO₂ emissions.
Environmental: ~6.95 tons of CO₂ saved per store per year; equivalent to planting 178 trees or avoiding 26,641 km driven.
Economic: ~$20,700 MXN annual savings per store; ROI of 3 years 3 months; IRR of 30.13%.
Our mission is to make solar energy adoption easy and accessible for homes and businesses everywhere. To achieve this, we have developed an innovative platform that simplifies the customer journey while optimizing the supply chain. We offer a mobile app that streamlines the entire process: from quoting to getting financing, coordinating the installations, all sales and post-sales support. This seamless user experience is backed by our operational model as a fully managed marketplace. We partner with: 1] local installers across whom we train and certify to ensure a high standard service; 2] selected manufacturers, to offer competitive pricing (avoiding intermediaries); 3] specialized 3PL provider, that kits and delivers our manufacturers’ inventory to each customer; and 4] financing partners. Interaction between all players is facilitated by our tech.
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