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Sign upAn AI concierge inspiring people to shop with less waste, fewer emissions, and more purpose.
An AI concierge inspiring people to shop with less waste, fewer emissions, and more purpose.
SOORT is Europe’s first AI shopping concierge designed to reduce overconsumption and environmental impact by promoting circular and sustainable alternatives. Instead of encouraging impulse buying, SOORT guides users to products that are better aligned with their values — including second-hand, repairable, or rental options. Built in compliance with the EU AI Act and GDPR, the solution prioritizes privacy, transparency, and trust. By helping consumers discover more responsible choices and avoid low-quality, short-lived products, SOORT reduces both carbon emissions and material waste — all while supporting a network of vetted European brands and circular economy players. With over 2 million sustainable products already onboarded, SOORT has the potential to cut emissions from e-commerce search activity by up to 90% compared to traditional large-scale platforms
SOORT AG
AI Shopping concierge with the planet in mind.
The information set out above, is solely for the purposes of information and the Solar Impulse Foundation does not provide any guarantee as to its authenticity, completeness or accuracy. This information does not constitute investment advice or a recommendation to buy into, transact or to enter into any agreement with any of the parties or persons mentioned above. Potential investors or interested parties are solely responsible for their investment or business decisions and for performing any due diligence required by the circumstances. The innovator SOORT AG has asserted ownership of the intellectual property rights for images, videos, and content showcased above, affirming full and unrestricted usage rights, and has provided explicit permission for the Solar Impulse Foundation to publish such information designated as "public" in the application form.
