Straight From the Farm - "Straight From the Farm" platform delivers fresh food and brings a green, innovative and disruptive model to the food industry by shortening the journey from farm to table
The Solution intends to be the lighthouse of the food industry by disrupting the conventional food supply chain, help small farmers thrive, help consumers eat delicious, healthy and affordable food, and lead the green transition. There are a number of benefits driven through Fresh.Land’s approach: Farmers earn a larger cut on their products. Customers get healthier, pesticide free, fresh food at a competitive price. Products total CO2e emissions are lowered significantly for some by more than 46% and food waste is diminished (Climaidar, 2021). Fresh.Land’s platform shortens the food supply chain by cutting 3-5 middlemen - farmers’ trees and fields become natural “warehouses” as they harvest fresh for every shipment. Food is purchased and consumed within days instead of months, protecting food integrity, minimising waste and cutting CO2 emissions. With fewer middlemen, farmers capture more value and consumers get fresh, sustainable and chemical-free products, at competitive prices
Networking PartnerCleantech ScandinaviaNetwork of industrial companies, investors, real estate companies and cities; connecting to 1 400+ clean technology companies from the Nordics and Baltics.Cleantech Group
The Cleantech Group is a company that supports the development and marketability of clean technologies. The Cleantech Group provides members of its Cleantech network access to capital, investors, research and promotional opportunities. The group also provides advisory services for large corporations and governments.
Founded in 2002, the Cleantech Group owns the term "cleantech" as a registered trademark.
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