Reflaunt - Bringing resell as a service to brands and retailers, allowing customers to resell, donate or recycle their past purchases
With the emergence and acceleration of fast fashion, we have been buying more than ever before, yet treating clothes as disposable items. The average consumer today buys 60% more than 15 years ago but wears them for half as long. It is estimated that 33% of women wear items in their closets for as little as 5 times before disposing of them. The current system is broken. The fashion industry is the second most polluting in the world, yet we still overproduce. Despite the amount of resources utilized for clothing production, more than 70% of garments end up in landfills or incinerators. We have finite resources that we are feeding to an industry that goes from manufacturing to waste. We need a more sustainable model of consumption to avoid a global disaster. Reflaunt provides resell as a service to brands and retailers. Its disruptive circular model allows customers of retailers to resell, donate or recycle their past purchases in a click directly from retailers e-commerce site.
Reverse Resources Circular Network
RR is an aggregator platform that makes textile waste visible, usable and traceable for high-end fibre-to-fibre recycling and circular economy.
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