Pick a Pier

Gallery Pick a Pier 1
Gallery Pick a Pier 1
April 2020
Headquarters Ha-Shlosha St 2, Tel Aviv-Yafo, Israel

Pick a Pier - A platform to optimise the shared use of marina resources.

Berthing supply shortages are a major challenge facing the recreational boating industry. The cost of building new marinas or expanding existing ones is tens of millions of dollars in construction and potential damage to sensitive marine ecosystems. Through optimisation it is possible to create new supply with no financial or environmental cost.

Pick a Pier's platform collects and processes data from multiple information streams while accounting for the diverse parameters of the berthing market in order to predict berth availability and automate the booking process. The data insights from Pick a Pier's technology enable marinas to predict future occupancy so as to better manage their resources and tap into new forms of revenue. Pick a Pier's triple win solution utilises sharing economy principles to offer solutions to the critical shortages in the berthing market as well as exclusive berthing offers for visitors; incentives and discounts for residents; and new revenue streams for marinas.

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Key features

  • Reducing the environmental cost of construction (damage to ecosystems, wildlife, emissions from materials)
  • A 25,000t of CO2 emissions reduction per year for every 500 marina deployed
  • Increase utilisation of empty resident berths from 20% to 80%


  • Triple marina revenue from visitor berths
  • A $520 annual increase per berth
  • Immediate profits for marinas.
  • Economic growth for coastal regions

Company Profile

Maturity Stage

  • Medium and large scale commercialization
  • Small scale commercialization
  • Initial market commercialization
  • Prototype testing in the real world
  • Prototype testing 1:1 in the lab

Activity Region

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  • Headquarters
  • Activity

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