MUD Circular Jeans

Gallery MUD Circular Jeans 1
Gallery MUD Circular Jeans 1
September 2020
Headquarters 1251 AV Laren, Netherlands
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MUD Circular Jeans - Reclamation of old jeans at the end of life and upcycling into new clothes

MUD Jeans recycles old jeans into new jeans. By producing circular denim, MUD Jeans wants to transform the fashion industry

MUD Jeans, is a circular denim brand that offers customers guilt-free means of consumption. Customers can lease or buy their jeans. This is done through a return agreement, which is signed upon receiving the new jeans and through a discount, which customers get upon returning an old pair. Once MUD Jeans receives these old jeans at their office they are either upcycled and sold as a Vintage or recycled into new pairs through mechanical recycling. Leasers pay a one-time membership fee that lasts for a lifetime. Up to three jeans can be leased at the same time with the subscription.

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Key features

  • Reduction of 92% water usage per pair of jeans compared to industry standard.
  • Emits 70% less GHGs than industry standard
  • 7,14 kg/CO2 eq per pair of jeans

Profitability

  • 32% discount when returning leased Jeans
  • One time subscription fee of €29
  • Leasing at €7,5/month for 12 months

Company Profile

Maturity Stage

  • Medium and large scale commercialization
  • Small scale commercialization
  • Initial market commercialization
  • Prototype testing in the real world
  • Prototype testing 1:1 in the lab

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