Gallery MagicPallet 1
Gallery MagicPallet 1
February 2020
Headquarters 34000 Montpellier, France
In collaboration with ADEO

MagicPallet - A collaborative platform to exchange road freight pallets

MagicPallet puts an end to back and forth transportation of pallets.

MagicPallet is an efficient tool for road freight transport companies, manufacturers and distribution companies. The European pallet (or Euro Pallet) is a returnable packaging. Road freight transport companies across Europe have to return Euro pallets to shippers after delivery. In order to do so, road freight transport companies travel long distance to collect and bring empty pallets back to their owners: the shippers. Therefore, MagicPallet wants to put an end to the costly inefficient relocation system for pallets from one site to another and to its negative environmental impact by allowing its clients (road freight transport companies, manufacturers and distribution companies) to exchange pallets via a collaborative online platform. A company has pallets stocks where another company has to return pallets, and vice versa: they can now swap. Thus, MagicPallet converts real kilometres into a few mouse clicks or phone calls to organise pallets exchanges. MagicPallet also promotes circular economy by encouraging the use and re-use of a standardized and reparable pallet: the European pallet (versus single-use pallets or plastic pallets). By reducing kilometres, MagicPallet reduces CO2 emissions. By promoting the use and re-use of the Euro-pallets, MagicPallet promotes circular economy and indirectly combats deforestation.

Key features

  • Can discharge 5 millions tons of CO2 emitted in the atmosphere in Europe


  • A return on investment from the first 175 km avoided

Company Profile

Maturity Stage

  • Medium and large scale commercialization
  • Small scale commercialization
  • Initial market commercialization
  • Prototype testing in the real world
  • Prototype testing 1:1 in the lab

Looking For

Activity Region

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  • Headquarters
  • Activity

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