Choice Engines for Change

Gallery Choice Engines for Change 1
Gallery Choice Engines for Change 1
September 2020
Headquarters Venice, CA 90291, USA

Choice Engines for Change - A consumer-centric choice engine for efficient consumer product markets

A Data-Driven, Energy-Aware Choice Engine® Platform - Our online consumer decision support system uses new consumer product market data, new software technology and new applications of behavioral psychology to eliminate barriers and nudge shoppers towards better purchases. The Enervee Score® and personalized total cost of ownership estimates (CLEARCOST®), along with comparison features & site design have proven to be effective.

The platform adopts three key strategies to bring about more efficient product purchases, investments into renewable energy and fuel switching (e.g., purchase of an electric vehicle): market transformation, behavior change and targeted financial incentives. A better functioning market frees up resources to invest in targeted programs to drive product innovation, benefit income-constrained households or deliver load reduction when are where needed.

Key features

  • Each more efficient product purchase delivered by our cloud-based platform saves, on average, 2,666 kWh of electricity, 435 therms of natural gas or 2,045 liters of gasoline, depending on the product category, on a gross lifetime basis.


  • Choice Engines save energy & cut GHG emissions at less than half the cost of alternative program designs, make markets function better, drive innovation, and deliver numerous non-energy benefits.

Company Profile

Maturity Stage

  • Medium and large scale commercialization
  • Small scale commercialization
  • Initial market commercialization
  • Prototype testing in the real world
  • Prototype testing 1:1 in the lab

Looking For

Activity Region

  • /

North america

Canada, United States,

  • Headquarters
  • Activity

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