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A sustainable model of consumption allowing customers to resell, donate or recycle their past purchases

April 2021
Gallery Reflaunt 1
Gallery Reflaunt 1


With the emergence and acceleration of fast fashion, we have been buying more than ever before, yet treating clothes as disposable items. The average consumer today buys 60% more than 15 years ago but wears them for half as long. It is estimated that 33% of women wear items in their closets for as little as 5 times before disposing of them. The current system is broken. The fashion industry is the second most polluting in the world, yet we still overproduce. Despite the amount of resources utilized for clothing production, more than 70% of garments end up in landfills or incinerators. We have finite resources that we are feeding to an industry that goes from manufacturing to waste. We need a more sustainable model of consumption to avoid a global disaster. Reflaunt provides resell as a service to brands and retailers. Its disruptive circular model allows customers of retailers to resell, donate or recycle their past purchases in a click directly from retailers e-commerce site.

  • /
Label Date April 26, 2021
From Singapore
Maturity stage Initial market commercialization
Looking For New clients, Visibility, Funding

Implementation Stories

Reflaunt by Reflaunt
Implemented by Kering in Singapore (Singapore) in 2022

After a successful pilot, the Kering-owned brand has formally launched a partnership with white label resale platform Reflaunt, in which Balenciaga CEO Cédric Charbit is an investor.



The environmental benefits

  • Second hand purchase saves on average 1kg of waste, 3040 litters of water and 22kg of CO2
  • Extending a garment’s life cycle by 2 years can reduce its water, carbon and waste footprint by 73%

The Financial benefits

  • 24x ROI
  • Store credit scheme with 70% top-up by customers on repurchase
  • Net payout between 65-97% of resale value per item

Activity Region

  • /
  • Headquarters
  • Activity

Company Profile


Reflaunt disruptive circular model, allows customers of retailers to resell, donate or recycle their past purchases.

View company profile Solution website
Headquarters 81C Pasir Panjang Hill, Singapore 118889
Contact the Solution Provider Add to Favorites

The information set out above, is solely for the purposes of information and the Solar Impulse Foundation does not provide any guarantee as to its authenticity, completeness or accuracy. This information does not constitute investment advice or a recommendation to buy into, transact or to enter into any agreement with any of the parties or persons mentioned above. Potential investors or interested parties are solely responsible for their investment or business decisions and for performing any due diligence required by the circumstances. The innovator Reflaunt has asserted ownership of the intellectual property rights for images, videos, and content showcased above, affirming full and unrestricted usage rights, and has provided explicit permission for the Solar Impulse Foundation to publish such information designated as "public" in the application form.