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Sign upApril 1, 2024
Meemansa
Anand
In April 2024, Meemansa, a sustainable enterprise in Anand, Gujarat, launched the Silica Plastic Block (SPB) project with technology incubated by Rhino Machines. The aim was to repurpose low-value plastic and foundry dust into durable construction and lifestyle products. Starting modestly with 688 kg of SPB in the first month, the project quickly validated its market fit, reaching 906 kg in May and crossing 1.9 MT by December 2024. The breakthrough came in March–May 2025, when production soared to over 7 MT per month and the facility was upgraded from 10 kg/hour to 100 kg/hour, achieving 14.8 MT in May. Alongside technology, Meemansa prioritized people—training women’s self-help groups, engaging schools in awareness and collection drives, and showing communities how their waste became useful products. By October 2025, the project had recycled 44 MT plastic and 44 MT dust into 90 MT of SPB products, creating jobs, awareness, and a pathway to 1000 MT/year capacity by 2026.
From Apr 2024–Sep 2025, Meemansa recycled 42.9 MT plastic and 42.9 MT dust, producing 85.7 MT of SPB products. This diverted waste saved an estimated 106 tCO₂eq, created ~895 mandays (~10 jobs), and engaged women’s SHGs and schools. With the facility scaled to 100 kg/hr in May 2025, Meemansa is building demand and targets break-even by Apr 2026 with a 3-year payback.
Vast quantities of waste are being generated across the world, and all too often no solutions are in place to reuse or recycle this waste. Rhino Machines' Solution addresses two key sources of waste: Foundry dust (an industrial waste by-product), and plastic. These two waste products are combined, mixed and processed to produce a high quality, durable and affordable brick structure, providing an alternative to the traditional 'red brick' used in construction and infrastructure. The Waste to Wealth Plastic Brick offers double the strength of a traditional brick at a lower weight and a competitive price, all whilst reducing waste.
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