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Sign upJanuary 31, 2022
Leroy Merlin Italy
Milan
In 2022, Leroy Merlin Italia became the first major European retailer to adopt G3NIUS tiles, co-developing a dedicated product line with Gresmalt. This marked a breakthrough in sustainable ceramic retail—offering consumers certified low-impact tiles (EPD, CFP, ISO 17889-1) at accessible prices. Thanks to DYCTA’s real-time traceability and verified data, Leroy Merlin gained a strategic advantage in green procurement and transparency towards eco-conscious customers. The products developed with G3NIUS earned an A rating in Leroy Merlin’s Home Index—an internal scoring system that evaluates products based on environmental and social criteria across their life cycle. The success of the Italian launch led to G3NIUS adoption in Leroy Merlin France, with further expansion underway across Europe. This case shows how a large-scale distributor can scale sustainable innovation in the construction sector, combining industrial performance with climate responsibility and regulatory alignment.
By adopting G3NIUS, a major retailer cut tile-related CO₂ emissions by 32%, achieved 100% water reuse, and used up to 20% recycled raw materials. Optimized logistics (+20% surface per shipment) lowered CO₂/m² delivered and transport costs. DYCTA’s real-time traceability simplified ESG reporting, while the certified sustainability profile enhanced customer trust and boosted market competitiveness.
G3NIUS is an advanced ceramic tile technology developed by Gresmalt to deliver high-performance porcelain tiles with a significantly lower environmental footprint. What makes G3NIUS unique is its integration with DYCTA, a proprietary digital system that monitors environmental, social, economic, and technical data in real time throughout the production process. This enables continuous optimization and eco-design based on life cycle thinking. G3NIUS tiles, available in reduced thicknesses of 6.0 and 7.4 mm, reduce the use of raw materials, energy, and water while cutting CO₂ emissions by up to 32%. The lighter format also improves installation and logistics efficiency, allowing up to 20% more surface area per shipment. Fully certified by third parties and already available on the European market, G3NIUS offers a new generation of sustainable, traceable, and durable ceramic solutions for modern construction and responsible living.
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