The Solutions Explorer lets you create alerts that match your needs. You can create several alerts and you will receive a notification each time a new Solar Impulse Efficient Solutions is labelled and matches your filters.
Your Search Alerts will show up here.
Sign in to create alerts for your filters and search terms.
Sign inDon't have an account?
Sign upJanuary 31, 2022
Leroy Merlin Italy
Milan
In 2022, Leroy Merlin Italia became the first major European retailer to adopt G3NIUS tiles, co-developing a dedicated product line with Gresmalt. This marked a breakthrough in sustainable ceramic retail—offering consumers certified low-impact tiles (EPD, CFP, ISO 17889-1) at accessible prices. Thanks to DYCTA’s real-time traceability and verified data, Leroy Merlin gained a strategic advantage in green procurement and transparency towards eco-conscious customers. The products developed with G3NIUS earned an A rating in Leroy Merlin’s Home Index—an internal scoring system that evaluates products based on environmental and social criteria across their life cycle. The success of the Italian launch led to G3NIUS adoption in Leroy Merlin France, with further expansion underway across Europe. This case shows how a large-scale distributor can scale sustainable innovation in the construction sector, combining industrial performance with climate responsibility and regulatory alignment.
By adopting G3NIUS, a major retailer cut tile-related CO₂ emissions by 32%, achieved 100% water reuse, and used up to 20% recycled raw materials. Optimized logistics (+20% surface per shipment) lowered CO₂/m² delivered and transport costs. DYCTA’s real-time traceability simplified ESG reporting, while the certified sustainability profile enhanced customer trust and boosted market competitiveness.
In building, ceramics are popular for floor and wall coverings, and porcelain stoneware is the best performing material in terms of aesthetics, technology and sanitation. The G3NIUS FLORA collection is a porcelain stoneware designed with a reduced thickness (7.4mm) compared to the market average (9mm). The 7.4mm thickness grants many tangible benefits to the end consumer: easy to handle thanks to the lightweight; easy to cut and perforate; quicker and more economical installation; responsible production thanks to a reduced use of natural and energetic resources; reduced environmental impact and carbon footprint; logistic advantage for the distributor, with the possibility of loading 22% more sqm on the same vehicle. To ensure transparency, an accredited third-party verified Environmental Product Declaration (EPD) is available.
Share
The information set out above, is solely for the purposes of information and the Solar Impulse Foundation does not provide any guarantee as to its authenticity, completeness or accuracy. This information does not constitute investment advice or a recommendation to buy into, transact or to enter into any agreement with any of the parties or persons mentioned above. Potential investors or interested parties are solely responsible for their investment or business decisions and for performing any due diligence required by the circumstances. The innovator has asserted ownership of the intellectual property rights for images, videos, and content showcased above, affirming full and unrestricted usage rights, and has provided explicit permission for the Solar Impulse Foundation to publish such information designated as "public" in the application form.
