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Sign upJune 3, 2025
Decathlon
Villeneuve d'Ascq
Among all launch partners, we are particularly proud to collaborate with Decathlon, the world’s leading sports goods retailer and manufacturer. Decathlon is actively advancing circular economy principles and supports SOORT both online and offline at launch. Their commitment provides not only reach and credibility, but also a real-world testbed for responsible consumption at scale. As our launch nears, other trusted and mission-aligned brands have joined our network — including Avocadostore.de (Germany’s largest sustainable product platform with over 1 million products), Hessnatur, and most recently, global outdoor brand Salomon. These partnerships validate SOORT’s relevance across sectors and our ability to drive real change in consumption behavior.
Our collaboration with Decathlon, the world’s largest sports retailer, provides SOORT with global reach, early profitability and trusted brand validation. Decathlon actively promotes SOORT within its network, accelerating adoption. This partnership boosts credibility, inspires other retailers to join, and enables faster scaling of sustainable shopping habits worldwide.
SOORT is Europe’s first AI shopping concierge designed to reduce overconsumption and environmental impact by promoting circular and sustainable alternatives. Instead of encouraging impulse buying, SOORT guides users to products that are better aligned with their values — including second-hand, repairable, or rental options. Built in compliance with the EU AI Act and GDPR, the solution prioritizes privacy, transparency, and trust. By helping consumers discover more responsible choices and avoid low-quality, short-lived products, SOORT reduces both carbon emissions and material waste — all while supporting a network of vetted European brands and circular economy players. With over 2 million sustainable products already onboarded, SOORT has the potential to cut emissions from e-commerce search activity by up to 90% compared to traditional large-scale platforms
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