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A smart shopping bag allowing users to plant trees, collect plastic from oceans and receive discounts

January 2021
Gallery goodbag 1
Gallery goodbag 1


goodbag is a smart reusable shopping bag that rewards people for re-using their bag and enables them to see the positive impact that hey create in real-time. Together with the goodbag app users can plant trees against climate change, clean plastic waste out of the ocean or receive a discount as a reward every time they re-use their bag in a store. goodbag works through an NFC chip that is integrated into the goodbag logo and connects with the users phone through the goodbag app. In the goodbag app, users can track their positive impact in real-time, complete achievements by re-using their bag and interact with the world's leading retailers and brands. The app shows the users how often they re-used their bag, how many trees they have planted and how much plastic they have collected.

  • /
Label Date January 20, 2021
By goodbag
From Austria
Maturity stage Medium and large scale commercialization
Looking For Network, New clients, Visibility, Funding, Partners, Credibility

The environmental benefits

  • Each goodbag has a small NFC-Chip integrated in the goodbag logo that connects the bag with the users phone through the goodbag app
  • When in a shop, users can hold their phone close to the goodbag logo to unlock rewards like planting a tree, collecting plastic waste out of the ocean or receiving a discount
  • All goodbags are produced out of 9,5oz high quality organic cotton and can carry up to 20 litres of soy milk while still leaving enough space for your keys, phone and emergency snack in the handy side pocket
  • One tree planted / one plastic bag collected out of the ocean every time a goodbag is re-used
  • This bio-organic reusable cotton bags ensure 100% decrease in the usage of single-use plastic bags
  • goodbag increases how often people reuse their bag which leads to less waste

The Financial benefits

  • 3-10% discount for users on every purchase when scanning the bag
  • At least 100% profit margin on every goodbag sold by retailers
  • With goodbag, brands improve their public perception which leads to increased customer retention and loyalty

Activity Region

  • /
  • Headquarters
  • Activity

Company Profile


goodbag is the world's first smart reusable shopping bag that rewards customers for re-using their bag.

View company profile Solution website
Headquarters 1010 Vienna, Austria

Networking Partner

EIB Institute

The EIB Institute was set up within the EIB Group (European Investment Bank and European Investment Fund) to promote and support social, cultural, and academic initiatives with European stakeholders and the public at large. It is a key pillar of the EIB Group’s community and citizenship engagement.

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Solutions Associated 22
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The information set out above, is solely for the purposes of information and the Solar Impulse Foundation does not provide any guarantee as to its authenticity, completeness or accuracy. This information does not constitute investment advice or a recommendation to buy into, transact or to enter into any agreement with any of the parties or persons mentioned above. Potential investors or interested parties are solely responsible for their investment or business decisions and for performing any due diligence required by the circumstances. The innovator goodbag has asserted ownership of the intellectual property rights for images, videos, and content showcased above, affirming full and unrestricted usage rights, and has provided explicit permission for the Solar Impulse Foundation to publish such information designated as "public" in the application form.