February 2021
Headquarters 46100 Burjasot, Valencia, España

NATURAL BRANDING - Replaces paper stickers and plastic on fruits & vegetables by a permanent mark made with a laser, thus reducing the carbon footprint by 99,9%.

The solution aims at reducing the amount of paper and plastic waste that is rejected in nature by eliminating stickers on fruits & vegetables as well as plastic packaging on these products. This is achieved by means of a laser light that makes a permanent mark directly on the fruit skin. The mark is permanent and neither affects the fruit nor its shelf life. There is no ink, no coloring agent, no paper, no glue, nothing in the process. Just light. Thanks to Natural Branding, it is possible to trace fruits & vegetables from producer to the table of the consumer. Because the mark is permanent, it is possible to identify produce without relying to plastic packaging.

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Key features

  • By eliminating the stickers on fruits, we reduce the carbon footprint by 99,9% because it eliminates the use of paper, plastic, glue, ink, as well as the energy needed to produce all these elements as well as the stickers
  • Increase of flexibility of change in labels and logos. Format change is inferior to 30 seconds.
  • 99,9% reduction of CO2 emissions (from stickers)
  • Elimination of 100% of plastic packaging items on fruits & vegetable


  • The cost of labelling 1000 pieces of fruit with the Natural Branding technology is 0,5€ (0,0005€/piece)
  • There are no consumables

Maturity Stage

  • Medium and large scale commercialization
  • Small scale commercialization
  • Initial market commercialization
  • Prototype testing in the real world
  • Prototype testing 1:1 in the lab

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