Member - Ma Bonne Etoile - SQUIZ / FillGood

Adopt a more sustainable lifestyle through practical, everyday containers made in France and Switzerland

Type Startup or self-employed
Founder 2014
Company Size 8
Member Type
Founders Elizabeth & Nicolas SOUBELET
Social network
Ma Bonne Etoile - SQUIZ / FillGood


Thanks to SQUIZ, Ma Bonne Etoile has prevented the waste of 61 million single-use food pouches since 2014. Committed to using business as a force for good, we have maintained the highest score on the B Corp assessment in France since our beginning in 2015. Today, the company is launching several brands and bringing new solutions to market to further reduce society's dependence on single-use packaging. Ma Bonne Etoile’s ethos is based around 7 key principles : - Mission-led governance : our bylaws include engagements towards environmental and social goals as well as shared decision-making processes - Support local communities : our products are made in Europe and 60% of their final value is sourced within 80km of our headquarters - Be inclusive : we work with associations focusing on social and professional integration of people with disabilities - Share : 2% of our yearly turnover is invested in impact-based projects led by non-profit entities like the AFAO, CARE, and Le Rire Médecin - Favour best-in-class production : we choose materials and production sites in Europe and promote 100% recyclable plastics - Change habits : we invest in raising awareness to favour consumer choices that reduce the production of waste, especially single-use packaging

SDG’s of application

The Sustainable Development Goals are a call to action to end poverty, protect the planet and ensure peace and prosperity everywhere.
Clean Water and
SDG 6 icon
Affordable and
Clean Energy
SDG 7 icon
Industry, Innovation
and Infrastructure
SDG 9 icon
SDG 11
Sustainable Cities
and Communities
SDG 11 icon
SDG 12
Responsible Consumption
and production
SDG 12 icon