Pollution, over-extraction of water and emaciated farm canals are killing the mighty river. At Phool we collect floral waste from the temples and mosques in Uttar Pradesh, thus preventing 7600 Kgs waste flowers and 97 Kgs toxic chemicals from getting into the river daily. The waste is handcrafted by rural women self-help groups into patented organic fertilizer and incense sticks via flowercycling®. We are revolutionizing the way India deals with waste flowers and currently developing Florafoam® - a biomaterial replacement to petroleum-based packaging. Phool facilities will be set up at Varanasi, Warangal, Pune and New Town Kolkata by 2019, providing livelihoods to 11000 rural women and flowercycling® 32 Tonnes waste daily.